We all know that a business is like a plant and the customers are like water
A business can never grow if it has no customers to nourish it and to support it. A steady flow of customers allows you to grow your business and fulfill your company vision. So it's very important to have a pleasant personality to attract new customers. So here's a few tips on how you will be able to attract new customers:
1. Identify Your Target Client
“Have a crystal clear picture in your head of exactly who you're targeting,” says OPEN Forum community member Nicole Beckett, president of Premier Content Source. “Think about what makes those types of people happy, sad, scared, relieved, and then think about how you can make their lives a little easier.” it is much easier to think of a new techniques on how to attract new customers if you knew who are your client. It will help you to avoid creating a very large target market plans and end up confusing yourself. Attracting many customers is one of the towards a company's success. it will also help you to identify what kind of endorsement will you use.
2. Discover Where Your Customer Lives
"Identify those places where they are likely to be found (media, online, offline, mail, etc.), and then create messages for them,” says Jeff Motter, CEO and chief marketing officer of East Bay Marketing Group. Where you look for customers will depend on the nature of your business. For example in forums conventions malls etc. You can also find a bunch of potential customers online, especially in the social medias like facebook twitter and instagram. It can also become a good source of advertising.
3. Know Your Business Inside and Out
If you know every little bit of details in your business it can also be a way to attract a customer because if someone is interested in your product they will surely ask for your assistance. They will surely ask many question believe you manage to answer all their questions, I'm definitely sure that they will be convinced. When you are convincing a person you should be knowledgeable for them to truly believe.
4. Position Yourself as the Answer
“Provide value and establish yourself as having an in-depth understanding of the problems they are looking to solve,” he says. “This takes the form of creating content via webinars, blog posts, guest blogging, and getting out there and physically networking with people. From all this you will start to attract a following, and as long as you have a structured sales funnel setup, you will be able to convert the followers/fans into paying customers.”Jason Reis owner and lead programmer for Flehx Corp. Be all knowing when it comes to your business that's all you have to know. XD
5. Try Direct Response Marketing
Response to their feedback avoid not responding to them. You can also create a survey for their feedback or any kind of way for you to communicate to them. Create messages directed at your target market, suggests Motter. “Learn to create ads that attract your ideal clients by giving them something of value for free to get them started in your funnel. Learn all you can about direct response marketing practices, because they will teach you to focus on results that matter. Create compelling messages that tell your ideal audience why they'd have to be a fool not to work with you. Show them you understand their pain, and can make it go away faster and cheaper than they could without you.”
6. Build Partnerships
“Focus on building human relationships. The stronger your relationships are, the more likely your customers will be to tell their friends about you. And, the more likely they'll be to come back.”
7. Follow Up
After exerting all your efforts and energy to attract new customers don't forget that your task are not yet done. You still have to follow up all the executed plans and activities. Always monitor your business don't let all your efforts come to waste just because you forgot to follow up everything.
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